01
Choose what matters
Add the people, habits, and goals you want to keep close. You decide what deserves a place in Drift.
You shouldn't use apps to protect a 
.
Understand what's
really going on.
Download an app that keeps you ahead & keeps you honest.
Now with Apple Health, Screen Time & Calendar sync.
Drift helps you stay close to the people, habits, and goals you care about—with gentle check-ins, clear patterns, and a small next step when it matters.
Available on iOS. Android coming soon.
10:11
Home
3 things need attention
69Your Momentum
"I want to be the best version of myself"
⌁ +67
Weekly ReportAug 17–Aug 23 (so far)
Check-ins2↑ from 0
Avg Mood2.1↑ from 0.1
Trend⌁ Improving
Your friendships are getting stronger — you've been showing up consistently for the people you care about.
⌁ Up: Do laundry on timeⓘ Watch: Running
View full report →
Balance
your week, beneath the surface
Nudges for you
This Week's Experiment
The 2-Minute Rule
For any habit that feels hard this week, commit to just 2 minutes. Start your run with 2 minutes of walking. Read just one page. Meditate for 120 seconds.
Letter to Future Me
Write a letter to yourself 30 days from now. Drift will deliver it with your momentum data, mood trends, and a reflection on how far you've come.
"Dear future me, I hope you finally called Mom every week and finished that book. Remember — you're doing better than you think..."
Delivered: 30 days from today
Try the interactive
preview
preview
The Drift loop
Keep showing up for what matters.
There is no perfect streak to protect. Just a clearer picture of what matters and a small, possible way back in.
02
Check in your way
A quick mood, a note, a photo, or a voice reflection is enough to capture what the moment meant.
03
Notice the drift
Drift turns your check-ins into a simple signal, so you can see what needs attention before it becomes distance.
04
Take one small next step
When it helps, Drift offers a gentle nudge, a reflection, or a conversation starter that makes showing up easier.
Three kinds of care
Keep your people, habits, and goals close.
Your friendships, habits, and goals each drift in different ways. Drift gives each one the attention it needs without turning your life into a spreadsheet.
Friendships
Stay close to your people
People drift apart not from lack of love, but lack of intention. Track the relationships that matter and get nudged before too much time passes.
Example items
Call MomCoffee with JakeText your old roommate
Habits
Small steps, big change
Building habits isn't about willpower — it's about systems. Drift watches your patterns, celebrates consistency, and steps in with encouragement exactly when you need it.
Example items
Morning runRead 20 pagesMeditate 10 min
Goals
Keep your why visible
Big goals die in silence. Drift keeps your aspirations visible, breaking the fog of busyness with gentle reminders of why you started.
Example items
Launch side projectSave $10kLearn Spanish
From signal to action
Your life, with a little more context.
Drift turns small check-ins into useful signals, so showing up feels possible instead of demanding.
Momentum and drift
Know what needs your attention
See how your friendships, habits, and goals are doing at a glance. Drift gives you a signal to work with—not a score to feel judged by.
Your Momentum
75
"A good friend who keeps showing up"
Friends
78
Habits
85
Goals
62
Contextual support
A nudge with a reason
Drift notices when something starts to slip and helps you choose a small next step. Notifications stay category-level; richer context waits inside the app.
Nudges for you
Mom9:00 AM
She'll be happy just hearing your voice. A 2-minute call can make her whole week.
Morning Run8:30 PM
Lay out your shoes tonight. Tomorrow-you will thank you.
Read 20 Books9:15 PM
One page counts. You're closer than you think.
Weekly insights
See the patterns you miss
Which friendships thrive when you check in weekly? Which habits slip on weekends? Drift finds the connections between different areas of your life and shows you patterns that matter.
Deep Insights
Patterns from your last 30 days
Your Week
Solid momentum — your friendships are thriving and habits are holding.
Called Mom 3 times — your best week yet
Morning Run on track, 5 days this week
Reading slipped — 0 sessions in 5 days
Jake hasn't heard from you in 12 days
Morning runs fuel connection
Days you run tend to be followed by reaching out to friends.
Morning RunMomJake
Reflection and voice
Check in in your own words
Choose a mood, write a note, add a photo, or speak your thoughts. Drift gives you room to capture the moment honestly, then reflect on what is changing.
Check in with Mom
How are you feeling?
Reflect
What made you think of her today?
Voice note
Had a great chat with Mom about her garden. She's growing tomatoes this year and sounds really happy about it...
Make the next step easy
See what deserves a little more of you.
Around your life
Drift shows up when life does.
The right reminder is less about asking for more attention and more about making the moment you already have a little easier to use.
Calendar prompts
Bring a little intention to the moments already on your calendar, without adding another task list.
Screen Time signals
A threshold can invite you back to what matters—without tracking or storing your raw screen-time minutes.
Home screen widgets
Keep today’s most important nudge close, even before you open the app.
Useful notification actions
A tap can take you straight to the part of Balance that helps you decide what to do next.
Drift ProStop wondering why you
Stop wondering why you
keep slipping.
Free Drift helps you remember. Pro helps you understand — a quiet companion that reads between your check-ins, surfaces the patterns you'd miss alone, and suggests one tiny experiment for the thing you actually keep getting stuck on.
7-day free trial$5.99/mo · $49.99/yr
Your Companion"Felt overwhelmed today, but checked in on Maya."
You showed up for her even on a hard day — that matters more than you know. A short "thinking of you" text is exactly what both of you need.
Gentle nudge
Try a 5-min wind-down before bed tonight.
Built for the messy bits
For the moments a habit tracker can't hold.
Every Pro feature is built for a specific situation you've probably had this month — the kind a streak counter quietly ignores.
Reflection
"You showed up for her today — that matters more than you know."
When you finish a check-in and think “now what?”
A companion that reflects with you.
After every check-in, get a quiet read on what's shifting — and a gentle nudge if you want one.
This weekFriendship
Send one voice note this week.
Voice carries warmth text can't reach.
When you keep slipping on the same thing.
Small weekly experiments.
Each week, try one tiny change picked for where you're actually stuck. No streaks. No guilt.
Sealed
Unlocks Jan 14
"Dear future me…"
When today feels small, but you want to remember it later.
Letters to your future self.
Seal a note today. It unlocks in 30, 60, or 90 days — so you can see how far you've come.
M
For Maya
What's been on your mind this week?
Any small win to share?
When you want to text a friend but don't know what to say.
Starters for the friends you care about.
Get a few thoughtful prompts tailored to that specific friend, based on your past check-ins.
Tracking+12 more
M
MayaR
Run 3x/wkS
Ship MVPWhen 5 items isn't enough room for everything you care about.
Room for everyone you're showing up for.
Free Drift caps you at 5 items total. Pro lifts the cap so your circle isn't a feature gate.
A week with Drift Pro
Two small things. Every week.
Pro doesn't ask for more of your day. Each week it reads your check-ins and quietly offers a pattern worth noticing and one tiny experiment worth trying.
Pattern
"Your mood lifts on weeks you check in on Maya more often."
Companion Insight
A quiet read on how the parts of your life connect.
Experiment
This week
Send one voice note this week.
Voice reactivates bonding circuits text can't reach.
Weekly Experiment
One tiny change, grounded in behavioral science.
The science
Built on real research
Drift isn't another habit tracker with arbitrary streaks. Every nudge, every score, every interaction is grounded in five proven behavioral science frameworks.
Fogg Behavior Model
Motivation + Ability + Prompt
Behavior happens when motivation, ability, and a prompt converge. Drift times its nudges for when you're most likely to act — keeping things easy and the prompt perfectly timed.
Self-Determination Theory
Autonomy, competence, relatedness
People thrive when they feel autonomous, competent, and connected. Drift never guilts you — it supports your intrinsic motivation by celebrating your choices, not commanding them.
Habit Loop
Cue → Routine → Reward
Every habit follows a loop: cue, routine, reward. Drift acts as the cue you need, making the routine feel achievable and the reward of checking in satisfying.
Implementation Intentions
"When X happens, I will do Y"
Research shows that specific if-then plans dramatically increase follow-through. Drift's personalized nudges create natural moments to act on your intentions.
Zeigarnik Effect
Unfinished tasks stay in mind
We remember incomplete tasks better than completed ones. Drift leverages this by showing you what's drifting — creating gentle cognitive tension that motivates you to close the loop.
Questions
Things people ask
Everything you need to know about Drift.