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Track what matters
Add the friendships, habits, and goals you care about. Drift calculates a personalized drift score for each one based on how long it's been since you checked in.
Behavioral science meets everyday life
Stay close to
what matters
Drift gently reminds you to nurture the friendships, habits, and goals that shape your life — backed by real behavioral science, not guilt.
Available Now
Coming Soon
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3 things need attention
62Your Momentum
"A good friend who keeps showing up"
Weekly ReportApr 1–7
8
Check-ins
+5
Momentum
3.2
Avg Mood
Strong week for friendships. Morning Run is your most consistent habit — 4 check-ins. Consider giving Read 20 Books more attention next week.
View full report →
On track
👥✓ Mom
⚡ Her birthday is in 3 weeks — start the call you've been meaning to.
Just now
Drifting
🔄Morning Run
⚡ 5 days off — your shoes are by the door. Just put them on.
5 days ago
Needs you
🎯Read 20 Books
⚡ 12 days adrift. You're 4 books in — momentum is closer than it feels.
12 days ago
On track
👥✓ Jake
⚡ He sent you that podcast last week — a reply keeps the loop open.
Just now
Drifting
🔄Meditate
⚡ Don't aim for 10 minutes. Aim for 3 breaths after you sit down.
4 days ago
This Week's Experiment
The 2-Minute Rule
For any habit that feels hard this week, commit to just 2 minutes. Start your run with 2 minutes of walking. Read just one page. Meditate for 120 seconds.
Letter to Future Me
Write a letter to yourself 30 days from now. Drift will deliver it with your momentum data, mood trends, and a reflection on how far you've come.
"Dear future me, I hope you finally called Mom every week and finished that book. Remember — you're doing better than you think..."
Delivered: 30 days from today
↑ Try me, I'm scrollable and clickable ↑
How it works
Three steps. That's it.
Add what matters, check in when you can, and Drift handles the rest.
02
Get gentle nudges
When something starts to slip, Drift sends you a warm, personalized message — not a generic reminder, but a nudge rooted in behavioral science that actually motivates action.
03
See your patterns
Watch your drift scores over time and discover which areas of your life are thriving and which need a little more love. Insights help you adjust without judgment.
Your Anchors
Three anchors of a well-lived life
Everything you care about fits into three categories, each with tailored nudges and insights.
Friendships
Stay close to your people
People drift apart not from lack of love, but lack of intention. Track the relationships that matter and get nudged before too much time passes.
Example items
Call MomCoffee with JakeText your old roommate
Habits
Small steps, big change
Building habits isn't about willpower — it's about systems. Drift watches your patterns, celebrates consistency, and steps in with encouragement exactly when you need it.
Example items
Morning runRead 20 pagesMeditate 10 min
Goals
Keep your why visible
Big goals die in silence. Drift keeps your aspirations visible, breaking the fog of busyness with gentle reminders of why you started.
Example items
Launch side projectSave $10kLearn Spanish
What makes Drift different
More than a tracker
Most apps count your days. Drift actually understands your life.
Momentum score
See your whole life at a glance
One number that captures how connected you are across friendships, habits, and goals. Watch it grow as you show up consistently — no streaks, no guilt, just a clear picture of where you stand.
Your Momentum
75
"A good friend who keeps showing up"
Friends
78
Habits
85
Goals
62
Personalised reminders
Nudges that actually land
Not another generic "Don't forget to..." notification. Drift sends warm, specific messages at the right time — the kind that make you think "yeah, I should do that" instead of swiping away.
Nudges for you
👥Mom9:00 AM
She'll be happy just hearing your voice. A 2-minute call can make her whole week.
🔄Morning Run8:30 PM
Lay out your shoes tonight. Tomorrow-you will thank you.
🎯Read 20 Books9:15 PM
One page counts. You're closer than you think.
Deep insights
Spot what you'd never notice alone
Which friendships thrive when you check in weekly? Which habits slip on weekends? Drift finds the connections between different areas of your life and shows you patterns that matter.
Deep Insights
Patterns from your last 30 days
Your Week
Solid momentum — your friendships are thriving and habits are holding.
Called Mom 3 times — your best week yet
Morning Run on track, 5 days this week
Reading slipped — 0 sessions in 5 days
Jake hasn't heard from you in 12 days
Morning runs fuel connection
Days you run tend to be followed by reaching out to friends.
Morning RunMomJake
🌱 Winning pattern
You check in with friends more on weekends, and your mood lifts 40% on those days.
Voice check-ins & reflection
Just talk — we'll listen
Don't feel like typing? Tap the mic and speak your thoughts. Drift captures your reflection naturally and gives you a personalised prompt to think deeper. The best insights often come when you're just thinking out loud.
Check in with Mom
How are you feeling?
Reflect
What made you think of her today?
Voice note
Had a great chat with Mom about her garden. She's growing tomatoes this year and sounds really happy about it...
Drift ProStop wondering why you
Stop wondering why you
keep slipping.
Free Drift helps you remember. Pro helps you understand — a quiet companion that reads between your check-ins, surfaces the patterns you'd miss alone, and suggests one tiny experiment for the thing you actually keep getting stuck on.
7-day free trial$5.99/mo · $49.99/yr
Your Companion"Felt overwhelmed today, but checked in on Maya."
You showed up for her even on a hard day — that matters more than you know. A short "thinking of you" text is exactly what both of you need.
Gentle nudge
Try a 5-min wind-down before bed tonight.
Built for the messy bits
For the moments a habit tracker can't hold.
Every Pro feature is built for a specific situation you've probably had this month — the kind a streak counter quietly ignores.
Reflection
"You showed up for her today — that matters more than you know."
When you finish a check-in and think “now what?”
A companion that reflects with you.
After every check-in, get a quiet read on what's shifting — and a gentle nudge if you want one.
This weekFriendship
Send one voice note this week.
Why it works
Voice carries warmth text can't — it reactivates social bonding circuits.
When you keep slipping on the same thing.
Small weekly experiments.
Each week, try one tiny change picked for where you're actually stuck. No streaks. No guilt.
Sealed
Unlocks Jan 14
"Dear future me…"
When today feels small, but you want to remember it later.
Letters to your future self.
Seal a note today. It unlocks in 30, 60, or 90 days — so you can see how far you've come.
M
For Maya
What's been on your mind this week?
Any small win to share?
How's your sleep been?
When you want to text a friend but don't know what to say.
Starters for the friends you care about.
Get a few thoughtful prompts tailored to that specific friend, based on your past check-ins.
Tracking+12 more
M
MayaFriendR
Run 3x/wkHabitD
DadFriendR
Read dailyHabitS
Ship MVPGoalWhen 5 items isn't enough room for everything you care about.
Room for everyone you're showing up for.
Free Drift caps you at 5 items total. Pro lifts the cap so your circle isn't a feature gate.
A week with Drift Pro
Two small things. Every week.
Pro doesn't ask for more of your day. Each week it reads your check-ins and quietly offers a pattern worth noticing and one tiny experiment worth trying.
Pattern
"Your mood lifts on weeks you check in on Maya more often."
Companion Insight
A quiet read on how the parts of your life connect.
Experiment
This week
Send one voice note this week.
Why it works
Voice reactivates bonding circuits text can't reach.
Weekly Experiment
One tiny change, grounded in behavioral science.
The science
Built on real research
Drift isn't another habit tracker with arbitrary streaks. Every nudge, every score, every interaction is grounded in five proven behavioral science frameworks.
Fogg Behavior Model
Motivation + Ability + Prompt
Behavior happens when motivation, ability, and a prompt converge. Drift times its nudges for when you're most likely to act — keeping things easy and the prompt perfectly timed.
Self-Determination Theory
Autonomy, competence, relatedness
People thrive when they feel autonomous, competent, and connected. Drift never guilts you — it supports your intrinsic motivation by celebrating your choices, not commanding them.
Habit Loop
Cue → Routine → Reward
Every habit follows a loop: cue, routine, reward. Drift acts as the cue you need, making the routine feel achievable and the reward of checking in satisfying.
Implementation Intentions
"When X happens, I will do Y"
Research shows that specific if-then plans dramatically increase follow-through. Drift's personalized nudges create natural moments to act on your intentions.
Zeigarnik Effect
Unfinished tasks stay in mind
We remember incomplete tasks better than completed ones. Drift leverages this by showing you what's drifting — creating gentle cognitive tension that motivates you to close the loop.
Questions
Things people ask
Everything you need to know about Drift.